PORTFOLIO.
THE BRAND ARCHIVE

Good company.

Selected historical relationships. Scope and timing vary by brand.
This archive is separate from the detailed case studies.

Sports & Fitness19

Nike logo
Nike
Adidas logo
Adidas
Under Armour logo
Under Armour
Reebok logo
Reebok
Converse logo
Converse
Puma logo
Puma
Oakley logo
Oakley
Gymshark logo
Gymshark
Brooks logo
Brooks
Road Runner Sports logo
Road Runner Sports
Powerade logo
Powerade
Gold’s Gym logo
Gold’s Gym
Beachbody logo
Beachbody
Peloton logo
Peloton
NordicTrack logo
NordicTrack
Keiser logo
Keiser
Sunny Health & Fitness logo
Sunny Health & Fitness
Riddell logo
Riddell
Snapbac logo
Snapbac

Automotive & Engineering17

Ford logo
Ford
General Motors logo
General Motors
Mercedes-Benz logo
Mercedes-Benz
Daimler logo
Daimler
Jaguar logo
Jaguar
Land Rover logo
Land Rover
Nissan logo
Nissan
Mazda logo
Mazda
Hyundai logo
Hyundai
Fiat Chrysler Automobiles logo
Fiat Chrysler Automobiles
Benteler logo
Benteler
Brose logo
Brose
Bosch logo
Bosch
Faurecia logo
Faurecia
Lear Corporation logo
Lear Corporation
Magna logo
Magna
Johnson Controls logo
Johnson Controls

Technology4

Apple logo
Apple
Microsoft logo
Microsoft
Google logo
Google
Verizon logo
Verizon

Fashion & Retail5

Target logo
Target
Nordstrom logo
Nordstrom
Dick’s Sporting Goods logo
Dick’s Sporting Goods
Academy Sports + Outdoors logo
Academy Sports + Outdoors
Tommy Hilfiger logo
Tommy Hilfiger

Entertainment & Hospitality5

Disney logo
Disney
ESPN logo
ESPN
Marriott logo
Marriott
Delta logo
Delta
Uber logo
Uber

Consumer Products6

Campbell’s logo
Campbell’s
Halo Top logo
Halo Top
Mederma logo
Mederma
Two Good logo
Two Good
Nature’s Logic logo
Nature’s Logic
Coors logo
Coors

Industrial & Defense4

General Dynamics logo
General Dynamics
Oshkosh logo
Oshkosh
BAE Systems logo
BAE Systems
Husqvarna logo
Husqvarna