The challenge
Create a compelling coaching presentation that helps visitors understand the offer and move toward the right customer pathway.
Fitness & Wellness
FitSlay Academy.
Stronger starts with a clear next step.
01 / THE BRIEF
The idea behind it.
A fitness coaching experience organized around the person ready to begin.
The direction
Pair a strong fitness identity with clear program information and direct calls to action. Let the brand's energy carry through the experience while keeping the customer journey legible.
02 / THE EXPRESSIONLOOK CLOSER / TAP TO EXPAND
03 / THE WORK, DELIVEREDFrom idea
From idea
to expression.
A published academy redesign that brings the coaching brand, offer, and customer pathways into one experience.
A spatial introduction to training
The animated homepage brings in-person training, online coaching, Coach Jess, and a movement library into one visual story.
A path that starts with the visitor
The training-path chooser helps visitors explore the route that fits their goal.
A practical movement resource
The exercise database gives the academy a place for training information beyond the main sales page.
Direct inquiry pathways
Clear inquiry paths connect interest in the coaching offer to the next conversation.
Why this direction.
SCOPE & DELIVERABLES
Visit the website ↗01Brand experience
02Coaching presentation
03Program pathways
04Customer journey