Shay Lorjuste — Personal Brand Strategy, Website + Photography
DOC N.I.L. supported Shay Lorjuste’s move toward bodybuilding and personal training through personal brand consulting, brand strategy, website work, and a personal branding photo shoot. The project connected her athletic identity with a clearer public presentation of her fitness direction.
The brief was to bring Shay’s athletic identity into a more deliberate personal brand as she worked toward bodybuilding and personal training. Brand strategy and project consulting helped connect the person, her fitness direction, and the way that story would be presented.
The personal branding session placed Shay in a training environment, using gym portraits and movement-led photographs to give the brand a visual connection to her athletic focus. The resulting image selection supported the personal brand’s presentation.
Brand strategy, project consulting, photography, and website work came together around one direction: presenting Shay’s athletic identity as she developed her next chapter in fitness.
01Personal Brand Strategy
02Project Consulting
03Website Design + Development
04Personal Branding Photo Shoot