Rezenkia Lee — Small Business Brand Strategy + Identity
Rezenkia Lee is a holistic health and fitness coaching business bringing together raw vegan bodybuilding, fitness coaching, and wellness education. DOC N.I.L. developed logo design, brand strategy, and consulting to give the small business a coherent identity for its services and communications.
The small business needed to hold two ideas together: the discipline of bodybuilding and the care of holistic coaching. The direction brings botanical forms into a distinctive business identity, giving nutrition, movement, and wellbeing a shared visual language.
The leaf forms connect the identity to plant-based nutrition and growth. The RL monogram links the business to its founder’s name, while the horizontal wordmark, vertical signature, and circular badge give the business recognizable options at different sizes.
Evergreen provides a grounded base. Ivory creates space around the identity, champagne gold adds warmth and emphasis, and lavender introduces a softer alternate expression. Together, the palette supports a coaching business that speaks about both strength and care.
Identity study for a small business. Botanical wordmarks, monograms, badge applications and a coordinated palette.
A coordinated small business brand kit with a primary signature, RL monogram, circular badge, alternate lockups, and a shared palette, supported by strategic direction and consulting for the business’s presentation.
01Logo Design + Brand Identity
02Brand Strategy + Positioning
03Management + Business Consulting