Fashion & Retail / Consumer Products

Solmate Socks.

ProductBoost — Lifestyle Product Photography

THE DISCIPLINESPhotography ↗Campaign Strategy ↗Casting ↗Campaign Creative ↗THE TEAMSDN ProductionDNwideDOC N.I.L.

Seated campaign portrait highlighting patterned socks and gray sneakers.

01 / THE BRIEF

The idea behind it.

Solmate Socks partnered with Atlanta-based Opulence Images, now DN Production, for a product release campaign introducing a new line of performance socks. The brief was to grow awareness and sales through lifestyle photography, authentic talent and strategic marketing.

The challenge

Identify the target audience and introduce the performance sock line through a relatable human story during the COVID-19 pandemic.

The direction

Opulence Images, now DN Production, worked with Solmate Socks to identify the target audience and develop the creative strategy. A lifestyle photoshoot with Rachel, an Atlanta-based teacher and essential worker, translated that strategy into product-focused imagery and marketing materials for social media, email and website banners.

02 / THE EXPRESSIONLOOK CLOSER / TAP TO EXPAND

01Gemstone Beanie — commercial model photography from the project product page supplied by the agency.

02Porch-side styling — commercial model and product photography.

03Patterned socks paired with ankle boots — lifestyle product detail.

04Solmate Socks styled with denim and leather boots.

05Everyday comfort — Solmate Socks in a relaxed indoor setting.

06Colorful socks styled with leggings and boots.

07Outdoor product detail — patterned socks and black footwear.

08Fingerless gloves — lifestyle portrait by a window.

09Fingerless gloves for everyday work — writing detail.

10Fingerless gloves in use with a tablet.

11Lifestyle product photography — fingerless gloves at a laptop.

12Fingerless gloves at a laptop — monochrome campaign photograph.

13A closer look at the color and knit texture of the fingerless gloves.

14Color and knit texture — fingerless gloves framed by greenery.

15Fingerless gloves styled for a creative workday.

16Fingerless glove detail at the keyboard.

17Working in color — lifestyle product detail.

18Solmate Socks styled with gray sneakers during a jump on stone steps.

19Patterned socks and sneakers in a playful pose on sunlit steps.

20Colorful socks styled with sneakers, shorts, and a jacket on stone steps.

22Solmate Socks styled with shorts and sneakers beside garden greenery.

23Relaxed styling on stone steps with colorful socks and gray sneakers.

24Bright patterned socks take center stage in a seated outdoor portrait.

25A seated styling detail pairs patterned socks with gray sneakers on stone steps.

26Playful seated pose on stone steps, pairing colorful socks with sneakers.

27Solmate Socks styled in a sunlit portrait on stone steps.

28Patterned socks styled with cuffed jeans beside a pedestrian bridge railing.

29Relaxing with a tablet beside a bridge railing, wearing colorful patterned socks.

30Colorful fingerless gloves in use while writing in a notebook outdoors.

31Close view of patterned fingerless gloves, a pen, and an open notebook.

03 / THE WORK, DELIVERED

From idea
to expression.

Lifestyle photography and coordinated marketing materials gave Solmate Socks a consistent launch story across social media, email and its website, built around Rachel’s experience as a teacher and essential worker.

A campaign with a human story.

Rachel, a teacher based in Atlanta, became the face of the ProductBoost campaign. Her role as an essential worker brought a relatable human story to the launch during the COVID-19 pandemic. Lifestyle photography supported social media, email and website banners.

SCOPE & DELIVERABLES

01Audience identification & creative strategy

02Campaign casting & lifestyle photoshoot

03Commercial product photography

04Social media campaign materials

05Email marketing creative

06Website banners & product imagery

KEEP EXPLORINGRezenkia Lee↗

Brand Strategy / Brand Identity / Consulting